Our Work
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01
Challenge
The product team was in the process of designing a new AI feature that would allow users to upload a photo and run a search of Ancestry’s photo database using facial recognition to help identify who was in the photo.
The team wanted to make sure the design and user flow were heading in the right direction before moving any further in the design process.
02
Action Plan
Conducted a concept test with Figma prototypes to look for problems in the current user flow and gather feedback on a few design options.
03
Results
Insights uncovered during the study led to immediate revision of the product roadmap for next quarter.
The insights also provided clarity on the design direction and increased the confidence of the team that their solution for addressing the user problem was on the right track.
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​This study saved company resources by catching problems with the design early in the process before engineering resources were invested in building the new product.
04
Key Takeaways
Test early and often to avoid costly mistakes further down the road. Once a new product is in production, it’s much harder to pivot and make changes then when it’s still at the prototype design stage.
